Writing and Editing for the Web
While the Web is multimedia in nature, text continues to be the primary content conveyor. In most cases, this content will be text created by program staff although it may be contracted out in specific cases. The types of text necessary for high-quality Web sites are quite varied and the responsibility for writing each type of text will rest with different individuals. The staff responsible for developing text may also be tasked with developing the appropriate text for meta-tags (title, keywords, description).
An organization may also desire to institute processes to edit and approve text before it is posted online in order to improve the quality of its Web sites. If this is done, adequate time should be built into the schedule to permit editing and approval. Furthermore, if an organization wishes to create multilingual Web products and services, additional resources and time must be allocated to translate content and to ensure that all language versions progress in parallel.
Issues Index
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